San Antonio Spurs Announce New Partnership With Shift4 to Enhance Payment Technology
San Antonio Spurs announced a new partnership with Shift4 as their official integrated payment technology partner. The partnership will integrate Shift4's payment solutions at Frost Bank Center and Toyota Field events, offering enhanced ticketing and concessions purchases through kiosk ordering, AI self-checkout, and other features. The technology is already available at Frost Bank Center and will launch at Toyota Field for the 2025 San Antonio FC season. The partnership also introduces Shift4 Lofts, premium rental spaces offering all-inclusive food and beverage service, early game entry, and concert ticket presale access.
San Antonio Spurs ha annunciato una nuova partnership con Shift4 come loro partner ufficiale per la tecnologia di pagamento integrata. Questa collaborazione integrerà le soluzioni di pagamento di Shift4 durante gli eventi al Frost Bank Center e al Toyota Field, offrendo un'esperienza di acquisto di biglietti e concessioni migliorata tramite ordinazioni ai chioschi, self-checkout con intelligenza artificiale e altre funzionalità. La tecnologia è già disponibile al Frost Bank Center e sarà lanciata al Toyota Field per la stagione 2025 del San Antonio FC. La partnership introduce anche i Shift4 Lofts, spazi affittabili premium che offrono un servizio di ristorazione tutto incluso, accesso anticipato alle partite e accesso alla prevendita di biglietti per i concerti.
San Antonio Spurs anunció una nueva asociación con Shift4 como su socio oficial de tecnología de pagos integrados. La asociación integrará las soluciones de pago de Shift4 en los eventos del Frost Bank Center y Toyota Field, ofreciendo una experiencia de compra de boletos y concesiones mejorada a través de pedidos en quioscos, auto-checkout con inteligencia artificial y otras características. La tecnología ya está disponible en el Frost Bank Center y se lanzará en el Toyota Field para la temporada 2025 del San Antonio FC. La asociación también presenta los Shift4 Lofts, espacios de alquiler premium que ofrecen servicio de alimentos y bebidas todo incluido, entrada anticipada a los juegos y acceso a la preventa de boletos para conciertos.
샌안토니오 스퍼스는 Shift4와 공식 통합 결제 기술 파트너십을 체결했다고 발표했습니다. 이 파트너십은 Frost Bank Center와 Toyota Field에서 개최되는 이벤트에 Shift4의 결제 솔루션을 통합하여 키오스크 주문, AI 셀프 체크아웃 및 기타 기능을 통해 향상된 티켓 및 매점 구매 경험을 제공합니다. 이 기술은 이미 Frost Bank Center에서 사용 가능하며, 2025년 샌안토니오 FC 시즌을 위해 Toyota Field에서 출시될 예정입니다. 이 파트너십은 또한 모든 음식과 음료 서비스가 포함된 프리미엄 임대 공간인 Shift4 Lofts를 소개합니다. 이 공간에서는 조기 경기 입장 및 콘서트 티켓 사전 판매 접근도 가능합니다.
San Antonio Spurs a annoncé un nouveau partenariat avec Shift4 en tant que partenaire technologique de paiement intégré officiel. Ce partenariat permettra d’intégrer les solutions de paiement de Shift4 lors des événements au Frost Bank Center et au Toyota Field, offrant une expérience améliorée d'achat de billets et de concessions via des commandes aux kiosques, un auto-caisse intelligent et d'autres fonctionnalités. La technologie est déjà disponible au Frost Bank Center et sera lancée au Toyota Field pour la saison 2025 du San Antonio FC. Le partenariat introduit également les Shift4 Lofts, des espaces de location premium offrant un service de restauration tout inclus, une entrée anticipée pour les matchs et un accès à la prévente de billets pour les concerts.
San Antonio Spurs haben eine neue Partnerschaft mit Shift4 als ihrem offiziellen Partner für integrierte Zahlungstechnologie angekündigt. Die Partnerschaft wird die Zahlungslösungen von Shift4 bei Veranstaltungen im Frost Bank Center und Toyota Field integrieren und bietet ein verbessertes Ticket- und Konsumverhalten durch Kioskbestellungen, KI-Selbstcheckout und weitere Funktionen. Die Technologie ist bereits im Frost Bank Center verfügbar und wird in der Saison 2025 des San Antonio FC im Toyota Field eingeführt. Die Partnerschaft führt auch die Shift4 Lofts ein, hochwertige Mieträume, die einen Rundum-Service für Speisen und Getränke, einen frühen Zugang zu den Spielen und einen Vorverkaufszugang für Konzerttickets bieten.
- Expansion of payment technology services to major sports venues
- New revenue stream through premium Shift4 Lofts offering
- Strategic partnership with prominent sports franchise enhancing brand visibility
- None.
Insights
This partnership represents a strategic expansion of Shift4's presence in the sports and entertainment sector. The deal with the San Antonio Spurs provides two key revenue streams: payment processing fees from venue transactions and premium loft sponsorship income. The implementation of AI self-checkout and kiosk ordering systems aligns with the industry trend toward automated, contactless payments, which typically yield higher transaction volumes and improved operational efficiency.
While specific financial terms weren't disclosed, similar venue partnerships typically generate significant transaction volume. The Frost Bank Center hosts approximately 150 events annually, including NBA games, concerts and other events, with an average attendance of 18,000 people per event. The expansion to Toyota Field adds another revenue stream beginning in 2025. The premium loft offering also creates a high-margin revenue opportunity through both sponsorship and payment processing of premium services.
San Antonio Spurs partner with Shift4 to enhance payment experience (Graphic: Business Wire)
As part of the partnership, Shift4’s payment technology will become integrated into transactions at Frost Bank Center and Toyota Field events. The new technology will provide a fast and seamless experience for ticketing and concessions purchases made by fans at both venues, including kiosk ordering, artificial intelligence self-checkout and more. Shift4 payment devices are available for customers at Frost Bank Center events now and will become available at Toyota Field beginning with the 2025 San Antonio FC season.
“We’re thrilled to partner with the Spurs to ensure their fans have an incredible game-day experience at Frost Bank Center,” says Dustin Alpert, Shift4’s Head of Sports & Entertainment. “Our end-to-end commerce solution will simplify venue operations and ensure fast, seamless and convenient payments across the arena.”
“We’re inspired by Shift4’s solution-oriented approach to providing integrated commerce technology to their customers, as we too strive to elevate and enhance the experience of our customers and fans,” said Joe Loomis, SVP of Finance, Technology & Culinary Operations at Spurs Sports & Entertainment. “The Shift4 Lofts offer a new and appealing option for Spurs fans, with premium service and amenities, and we’re thrilled to have Shift4’s support and partnership in this new venture.”
New this season, Shift4 Lofts offer a premium loft option on the balcony level of Frost Bank Center for fans to rent for all Spurs home games. Shift4 Lofts offer four or six-person premium lofts that include all-inclusive food and beverage service with in-seat wait service. Benefits also include early entry to games and presale access to purchase Frost Bank Center concert tickets. For more information and to book a loft, text LOFTS to (210) 444-5940.
About Shift4
Shift4 (NYSE: FOUR) is boldly redefining commerce by simplifying complex payments ecosystems across the world. As the leader in commerce-enabling technology, Shift4 powers billions of transactions annually for hundreds of thousands of businesses in virtually every industry. For more information, visit shift4.com.
About Spurs Sports & Entertainment
Spurs Sports & Entertainment (SS&E) is a value-based and community-centric sports and entertainment company that provides premier live and global digital experiences for fans across a portfolio of three teams and several first-class venues in
View source version on businesswire.com: https://www.businesswire.com/news/home/20241118808224/en/
Media:
Nate Hirshberg
SVP, Marketing
Shift4
nhirshberg@shift4.com
Source: Shift4
FAQ
What payment technology features will Shift4 (FOUR) implement at Frost Bank Center?
When will Shift4 (FOUR) payment systems be available at Toyota Field?
What amenities are included in the new Shift4 (FOUR) Lofts at Frost Bank Center?
